The problem with raising capital
You have five options for launching a token today:- Never launch a token. Reasonable. But you miss the most powerful community alignment tool in history. Your diamond hands are out there right now, waiting for you to take the leap so they can leap with you. The people who support you now will be the ones who help you make it.
- The VC path. VCs became the gatekeepers of technology. Launch with dilution and insider overhang. Every serious trader learned to check the unlock schedule before buying, not because they cared about the roadmap, but because they needed to know when discounted tokens would sell.
- Bonding curves. Exponential curves are fundamentally broken, disproportionately rewarding cabals and bots, not believers. Nearly 50% of supply can be bought for 10% of the raise. Tokens launch and die in minutes.
- DIY token launch. You become an amateur liquidity manager. Deploy the token, run a presale, figure out vesting, deploy liquidity, build a farm. Each step is a separate contract, a separate decision, a separate thing that can go wrong. You spend months on token infrastructure instead of building product.
- Launch on Ponzu. Eight contracts deploy in one transaction. Vesting, fees, liquidity, farming, all encoded before the presale begins. The only remaining question is whether your project has value.
Why Ponzu works for founders
No time pressure
Ponzu uses linear pricing. Price starts at a tenth of the target and increases linearly to the cap. There’s no auction clock, no FOMO window, no race to be fastest. The market validates your pricing through participation, not through arbitrage. If it fills slowly, that’s fine, you’re building in public while the price gradually rises with your growing value.Ship while you raise
This is the part that matters. The presale runs in the background. Ship features. Share an update. Watch the presale fill. No pitch decks. No term sheet negotiations. Smart contracts handle the transaction. Stay in flow state, building the thing that makes your project valuable.Your first holders become your community
People who buy your presale are financially invested in your success. They read the docs. They check the contracts. They care whether the project is real because their money is locked. Diamond-hand vesting filters for conviction: the ones who wait the longest earn the most. By the end of vesting, your holder table is composed of people who chose to stay.90% refund = higher valuations
Target a $1M valuation knowing buyers aren’t taking existential risk. The 90% refund means backers evaluate your team, not your rug probability. A project that starts at $100K and sells out at $1M as it demonstrates product-market fit is healthier than one that sells out instantly into pure speculation.Revenue
| Revenue Stream | Timing | On a $1M raise |
|---|---|---|
| 1% creator fee on each presale buy | During presale | ~$5,200 |
| 9% of raised ETH to treasury | At launch | $90,000 |
| 15% of Distributor allocation | Ongoing | Scales with volume |
| Presale Revenue | Before any trading | ~$95,200 |
| Ongoing Revenue | 0.15% swap fee | ~$1,500/1M vol |
Deployer Flow
Try on testnet
Go to ponzu.app and switch to Sepolia. Deploy a test token. Walk through the full lifecycle. Costs nothing.
Prepare your assets
Token image (PNG or SVG) and a short description. We also showcase a video embed.
Deploy
Name, symbol, vesting duration, target raise. 0.005 ETH ($10) creation fee + optional dev buy. All eight contracts are created in one transaction.
Build in Public
The presale is live on the blockchain. Ship features while the presale fills. Your 1% creator fee arrives with every purchase. Share your referral link for extra rewards.
Automatic Launch
When tokens sell out, they graduate and become tradable. 9% presale ETH is sent to the project vault. Diamond-hand vesting begins.
If the Presale Stalls
No time limit. You keep all creator fees earned so far. Buyers can refund any time (90% back). Keep building. A presale that fills because the product proved itself is worth more than a sellout on hype.For AI-native builders
If you’re building with Claude or OpenClaw, the MCP server gives your AI agent access to deploy tokens, manage presales, and interact with every contract.For Investors & Traders
What changes when you can only claim once, and why patience pays.